Interactive Outfitters is led by Mike Sabatino, a seasoned digital strategist with 30 years of experience across creative, technology, and marketing. Mike operates IO as both an independent advisor and a nimble collective, scaling capabilities through a trusted network of agency partners and specialists to fit each client’s needs.
From the start, Mike was drawn to digital for its ability to generate data that informs smarter decisions and better outcomes. He co-founded and led the digital practice at a global PR firm, building it into an enterprise-wide capability and helping both the agency and its clients evolve through the digital transformation era.
A lifelong learner, Mike has continually embraced emerging technologies and always looks for practical ways to apply them. In his most recent agency leadership role, he led the integration of AI into operations and client solutions, laying the groundwork for what Interactive Outfitters does today.
He is passionate about solving complex challenges and turning insight into action. Whether collaborating with clients, mentoring peers, or talking marketing with his kids through the family’s
jerky business, Mike brings curiosity, adaptability, and a drive to keep learning into everything he does.
